Storytelling: Zero to One

Hey friend,In a perfect world, you would succeed on the quality of your ideas alone. Your experience would speak for itself.But we don’t live in that world.We live in a world where the quality of an idea is multiplied by the story it's wrapped in. You can take those same ideas, paint them with story, and all the sudden people take interest. But, many people don't know where to start with story – lost in the jungle of structure, jargon, and cheap tricks.I believe we live in a world desperately in need of more storytelling. A very specific type of storytelling, what I call purpose-driven storytelling.If you’re an entrepreneur, writer, marketer, or any other ambitious professional, you put this skill to use all the time – whether you realize it or not. It's how you package and share your ideas with the world.And stories are leverage for ideas. The better the story, the longer the lever.But maybe you're worried you have no stories to tell. Or maybe you're so full of ideas that you don't know which ones to start with. Or maybe you're convinced your ideas are too boring. Or maybe you’re worried because your name isn’t Stephen King, JK Rowling, or Andy Weir...If any of that resonates with you, you're going to love Storytelling: Zero to One.

WHAT'S INCLUDED

Everyone Tells you How Important Storytelling Is, But Nobody Shows You How To Do It. Until Now.

"Nathan ambiently re-wired my brain. His bite-sized and refined lessons are timeless and infectious. I've internalized when, why, and how to use storytelling techniques."- Simon Taylor, Head of Content & Strategy at Sardine

your invitation

Ready to join Storytelling: Zero to One?

WHO'S BEHIND THIS

Hey, I'm Nathan.I've been obsessed with storytelling for 7 years.And in 2021, I left a career in consulting to build a content agency. Over 18 months, we helped 13 startups build organic content engines. That's everything from tweets to newsletters to case studies to founder stories.Everything I do comes back to storytelling. It's how I think, how I write, and how I interact with the world.Over 345,000 people follow my writing across LinkedIn and Twitter. I also write a newsletter to 83,000 readers dedicated to storytelling. That all still sounds insane to me, but here we are.I believe storytelling is the most valuable skill you can learn, and I'm pumped you're keen to put it to use yourself.

"I’ve had the pleasure of learning storytelling from Nathan directly. He’s one of the most knowledgeable people I’ve met in this space. You only need to look at his results to see why he’s worth paying attention to. Importantly, he’s obsessed about the topic and genuinely cares about his audience. Would highly recommend learning from him."- Kieran Drew, Writer & Entrepreneur

GOING FORWARD

Storytelling: Zero to One will continue to improve and expand.

You get lifetime access to the course with your one-time payment. Let's say I make massive changes in 3 months. Even if the course becomes more expensive (it will!), you get every improvement at no additional cost.And that's the main reason I'm closing the course to all sales at midnight PST this Sunday, February 11th. There will be no exceptions.Based on customer feedback, I'll improve the course and relaunch it in a few months. HOWEVER. It will be more expensive when it comes out again. So if you act now, you actually pay less than future customers.

FAQ

Who is this course for?

You're likely a writer, entrepreneur, or other professional. In other words, you have ideas the world needs to hear.If you're curious enough to be interested in storytelling, I'm guessing that's you. I'm going to take you through my process of turning ideas and experiences into captivating stories. Aren't sure if you have stories to tell? After this, you'll never run out of them.

Can I expense this through my company?

Probably! In fact, I have a pre-written email template to make it easier to ask your manager.

• Click here for that template.

I'm not a great writer. Will this still be valuable for me?

Let me ask you a question. What would you be more likely to pay attention to?- Eh writing with a great story
- Exceptional writing with a bleh storyIf, like me, you answered the former, we're on the same page. You don't need to be Toni Morrison to tell effective stories. Besides, this course helps you become a dangerous writer, too.

Will this help with writing fiction?

This course is focused on shortform, non-fiction storytelling. I only teach something when I have the credentials to back it up. And while the fiction writing is going well, I won't launch a full storytelling + fiction course until a book is out in the wild. But with shortform, non-fiction I know (and have proven with my own writing and client's writing) that I can deliver the goods.

What's the refund policy?

I get it. I've had horrible experiences with courses too. But I have zero doubt this product will be one of the best investments you make in your career. So, if you feel you didn't get a ridiculous amount of value, email us for a 100% refund within 21 days of purchase. The only question I'll ask is what could've been better.

Will I have to pay for future updates?

Nope! You get lifetime access no matter how the product changes. In fact, after SZO goes off the market at 11:59PM PST on February 11th, it'll never be available at this price again. So if you act now, you actually pay less than future customers.

Why is this course less expensive than other storytelling courses?

I looked at expensive cameras, mics, and filming space and said, "Nope, not buying the $3000 stuff." In all seriousness, many courses have humongous overhead costs. Big teams, fancy equipment, the whole shebang, which leads to courses that cost thousands of dollars.That's not my style. I use Loom and Skool for everything, which keeps costs low and keeps the focus on the actual material, not the bells and whistles. Better for you, better for me, and better for your wallet.This material can change the way you view and interact with the world. At least, it did for me. I know I can charge more for it. If you work with me 1 on 1, it's far more expensive. But for this launch, which wraps up February 11th, I want to keep it accessible.

Wait, SZO is going off the market?

Yes. You can enroll until Sunday night at Midnight PST. Then I'll take the course offline to collect feedback, ensure the first round of users have an awesome experience, and tweak the product based on the learnings. It'll come back online in a few months, but will be more expensive.

Sounds awesome. I'm in. What's next?

I'm a believer in immediate access for something you pay for. So, once you enroll, you'll get an email giving you access to the Skool community where the course is hosted. There, you get instant access to all seven modules so you can dive right in.